There is a huge difference between having your website load on a mobile device and having it mobile friendly. The huge difference? Sales!
Just have a look. Can you easily navigate around your site without scrolling to the left and right? Is your key message lost now the screen size has changed? Don’t let a non-mobile friendly website kill your levels of sales. It’s not just what the site looks like either. Google has specifically said that it will consider whether a website is ‘responsive’ (mobile friendly) in deciding your search position. We have already started to see more and more websites that are not responsive see drops in their search positions.
It’s like a double whammy. Users get frustrated and go somewhere else. Google doesn’t show you in the first place. Combine these and it is clear to see why you have to have a responsive website. One that resizes perfectly to the device it is being viewed on. Fortunately, a brand new, fully mobile responsive website doesn’t have to cost as much as you might think. If you have an existing site (and we guess that if you have just tested it then you do!) we can do the work with minimum to no disruption too. It is a no brainer decision. Get an instant quote now and then at least you know what your options are.
Mobile Version vs Fully Responsive
It should be pointed out that there are two ‘technical’ ways of making a website perform better on a mobile device. The initial reaction to the growth in mobile users was to create a mobile site that was triggered by the website realising it was a mobile phone that had accessed it. Usually these had separate addresses like ‘m.mywebsite.com’ rather than ‘www.mywebsite.com’. In this example, a completely different version of the site is shown.
As mobile usage increased (significantly), Responsive designs became the preferred method. In this example, the site resizes as the browser size is changed. There are a number of reasons why we believe responsive designs are better. These include;
- Google prefer responsive sites to mobile sites
- Responsive sites are future proof and not based on existing devices
- You only update the content on a single site if it is Responsive
Our Mobile Responsive checker therefore is checking to see if your website is Responsive. If you have a Mobile (m.) type site, it will not show on this page since your website is only truly ‘Responsive’ if your pages ‘respond’ to the size of the browser.