Getting your website found on the first page of the search engines is a goal for many companies. As many searchers only look at the first page of results to find what they are looking for, being well ranked is essential for business success. There are two main ways to get onto the first page of the search engines; the first is through natural Search Engine Optimisation (SEO) and the second is Pay Per Click (PPC) advertising.
Natural search engine optimisation using genuine (or ethical) methods is a time consuming process and it is usual for several months of dedicated work to be required before your website starts to make good progress up the listings. Once your website has made it onto page one, on-going work is required to help maintain this position. Natural SEO over time is more cost effective, and also provides your website visitors with an improved experience, but there are times when more instant results are needed.
PPC is the solution for quickly getting your website on the first page of the search engines. When you type a key phrase into the search bar, typically the first two or three results will be on a shaded background. These are the companies that have paid for this desirable position. There may be additional paid results on the right hand side of the page.
If your website is new, or you have a particular product or service where the majority of sales occur in a particular month of the year, PPC can really help your marketing and sales. PPC campaigns can significantly increase the results of an appeal, a new product launch or ticket sales for a high profile event.
With PPC campaigns, you select the key phrases that you want the searcher to type for your advert to be shown. You also control the budget and the timing that your advert is shown. When the budget is used up, your advert is no longer shown, so you always remain in control of your expenditure. Once you have set up your campaign, it is important to monitor it and make adjustments depending on the results. More of the budget can be given to key phrases that are generating the desired action, whilst unsuccessful phrases can be removed.
With expertise in setting up, monitoring and managing PPC campaigns, Urban Media are your local team for PPC who cover Salisbury. From assisting you with selecting strong key phrases, to making adjustments that will ensure that you get the best returns for your investments, we can help. We have worked with companies on long term campaigns and others for one off promotions, so we are well placed to help you. Our involvement will make your ‘click budget’ go a lot further and result in more conversions. For PPC in Salisbury contact us on 01722 440371.