Is It Time to Redesign Your Website?February 15, 2016 12:00 pm
If you have had some success with your website and due to SEO efforts, the pages are now well ranked, the thought of a redesign can seem like a big risk.
The current design and layout is familiar, it’s working to an extent and you have other things to spend money on. I’m sure you can find many reasons to stick with what you’ve got, however, a new website that is specifically designed to provide a return on your investment and increase the number of leads could be worth the risk.
The Route to Success
The Right Web Design Company
The key is to work with a web design company that understands that the purpose of a website is to generate leads. Any technical or design details need to meet this criterion. The goal is to make the web pages as easy as possible for visitors to access, straight forward to navigate and find what they want, feel reassured that you are a company to do business with and to take action.
What’s right for one company isn’t going to work for another, so you need to find a web design company that takes time to find out about your business, your customers and your goals. Being clear about how you see the website contributing to your wider marketing and business plan can aid these discussions.
In addition you need to work on content – video, infographics, images and text which speaks to your ideal customers, attracts their interest and engages them. They need to feel that you are talking their language, that there is a natural connection, so they favour your company over the competition.
A web design company can’t produce the content for you. They can advise on the best ways of presenting it, to make the process as user friendly as possible, but they don’t know your business, your products and services or your customers like you do. If you need help with content creation, engaging the services of a video production company, graphic artist or copy writer can be a wide decision.
Investment in SEO
Another important consideration is not to blow the entire marketing on the web design. A live website needs to be actively promoted. It needs to earn its place in the rankings and the only way to achieve this is with on-going SEO. If you’ve previously achieved a good rank, then you can build on this, but if SEO hasn’t been something that you’ve given much attention to, it’s time for change.
As an absolute minimum, you want a web design company that will optimise your pages and kick start proceedings with at least three months of SEO activity. You can then decide whether it is wise to continue the arrangement or start undertaking the work yourself.
With expert input from you and the web design company, there is no reason why investment in a website re-design can’t soon be showing tangible improvements in conversion rates and leads. As a result, you could soon be seeing a return on your investment.
If you are looking for a reliable company to undertake your web design, Salisbury based Urban Media can assist. For more information visit our web design page.